How to Stand Out in a Crowded Home Improvement Market

2 min read

The home improvement industry is booming, especially after the pandemic that forced many people to spend more time at home. However, this also means that the competition among home improvement companies is fierce. How can you stand out from the crowd and attract more customers?

Here are some tips to help you differentiate yourself from your competitors and grow your business:

Focus on a niche

Instead of trying to offer everything to everyone, find a specific area of home improvement that you excel at and specialise in it. For example, you could focus on kitchen remodelling, bathroom renovation, roofing, flooring, or landscaping. This way, you can showcase your expertise and quality of work, and target customers who are looking for your specific service.

Have an online presence.

Nowadays, most customers want to use a company that has some form of an online presence so it is beneficial for you to have a professional and user-friendly website that showcases your portfolio, testimonials, credentials, and contact information. Additionally, you can use social media platforms like Facebook, Instagram, Twitter, and YouTube to share your work, tips, reviews, and promotions with your audience.

Staying up-to-date with industry trends is essential for any home improvement company that wants to stand out in a crowded market. Attend industry conferences and trade shows, read industry publications, and stay connected with other professionals in your field to stay informed about the latest trends and innovations.

Provide excellent customer service

Customer service is key to building trust and loyalty with your customers. You need to communicate clearly and promptly with your customers throughout the project, from the initial consultation to the final inspection. You also need to listen to their needs and preferences, and deliver on your promises. Moreover, you need to follow up with your customers after the project is completed, and ask for their feedback and referrals. A happy customer is more likely to recommend you to their friends and family.

Partner with a reliable lead provider.

One of the most effective ways to grow your business is to partner with a lead provider that can connect you with qualified and interested customers in your area. A lead provider like ourselves, Price Engines, can help you save time and money on marketing and advertising, and focus more on delivering quality work. We provide pre-qualified leads in almost all areas of home improvement, as well as having a friendly and dedicated team that can offer advice. We offer a 'no-quibble' guarantee which means that any returns are accepted as long as they've been reasonably worked.

If you are looking for a way to stand out in the crowded home improvement market, contact us today or call 01283 707050 and let us help you grow your business.