Here at Price Engines we believe in doing things right.
This is why over the last 15 years our lead generation has been legal, ethical and successful.
Recently a Scottish home improvement company has been fined £50,000 for making over 2.5 million cold marketing calls.
This is the latest company to be charged by the Information Commissioners Office (ICO) since they have been clamping down on cold-calling. Since last April £2,000,000 has been fined for nuisance calling which is a big increase from just £360,000 the previous year.
Making over 2.5 million calls may seem excessive but when you are cold calling your chances of getting a sale are ridiculously slim. Whereas with quality lead generation you know you are going to get appointments and a better chance of sales – all without a hefty fine.